UNICORN HYBRID BLACK FOR NEUROMARKETING

Reveal consumers' hidden desires. Find out what attracts them the most unconsciously.

PICTURE RANKING TO MEASURE A SUBJECT’S ATTRACTION IN THE BRAIN

Simply watching pictures on a computer can be more exciting than you think! Unicorn Hybrid Black and Unicorn Blondy Check are the perfect combination for neuromarketing research.

Choose a picture set, start the ranking and find out the most important pictures according to your brain responses. The Unicorn Blondy Check is calibrated on every user and quantifies the accuracy of the ranking.

It comes with pre-defined picture sets to calibrate and test the ranking, but allows you to upload your own pictures in the paradigm editor.

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What I like is where the Unicorn Hybrid EEG Electrodes are located: Over the motor, sensory and visual cortices - unlike most of the compact "consumer" devices that mainly register muscle activity!

Alex Ossadtchi, PhD – Center for Bioelectric Interfaces, Moscow

"I'd like to thank g.tec for providing such an amazing tool along with an easy to use software package to study BCI."

Mirza Faizan, Founder & Chief Innovation Facilitator at DiscoverSTEM

UNDERSTANDING A CONSUMERS’ MIND

The software comes with pre-defined picture sets
You can upload your own picture sets into the Paradigm Editor
AI learns a subject’s interest based on neuroscientific results
You can rank images according to individual interests
Suitable for neuromarketing applications and market research

HOW ARTIFICIAL INTELLIGENCE LEARNS FROM A CONSUMERS’ BRAIN RESPONSE

To teach the AI algorithm of Unicorn Blondy Check, some pictures are used as targets (girl) and some pictures are used as non-targets (grey forests) to produce a certain brain response.

Then, the software shows each picture for 100 ms to the user. One minute later, the teaching is complete. If this operation was successful, all targets (girls) are ranking on first positions.

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The developers team of g.tec neurotechnology created a picture set with photos from close family members, men, women, landscapes and illustrations.

Funnily enough, the blond women always seemed to be ranked prior family members and even before girlfriends. Sometimes the mum’s scored higher than the girlfriends.

WHY IS IT CALLED “BLONDY CHECK”?

STUDY THE CONSUMERS’ INTEREST WITH BLONDY CHECK

Blondy Check learns how images attract the interest of a consumer based on neuroscientific insights. You can use Blondy Check to rank images according to consumers individual interest .

For market research agencies, the Neuromarketing Kit is a suitable bundle. It consists of 16x Unicorn Hybrid Black hardware and 16x Unicorn Blondy Check software solutions to kick-off your neuromarketing research!

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A KIT FOR NEUROMARKETING AGENCIES AND MARKET RESEARCH COMPANIES

The Unicorn Blondy Check software add-on comes with pre-defined picture sets to calibrate and test the ranking, but allows you to upload your own pictures in the paradigm editor.

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