UNICORN HYBRID BLACK FOR NEUROMARKETING

Reveal hidden desires. Find out what attracts you the most unconsciously.

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PICTURE RANKING TO MEASURE A SUBJECT’S ATTRACTION IN THE BRAIN

Simply watching pictures on a computer can be more exciting than you think! Unicorn  Hybrid Black and Unicorn Blondy Check are the perfect combination for neuromarketing research.

Choose a picture set, start the ranking and find out the most important pictures according to your brain responses. The Unicorn Blondy Check is calibrated on every user and quantifies the accuracy of the ranking.

It comes with pre-defined picture sets to calibrate and test the ranking, but allows you to upload your own pictures in the paradigm editor.

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A KIT FOR NEUROMARKETING AGENCIES AND MARKET RESEARCH COMPANIES

The Unicorn Blondy Check software add-on comes with pre-defined picture sets to calibrate and test the ranking, but allows you to upload your own pictures in the paradigm editor.

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UNDERSTANDING THE EFFECT ON THE HUMAN BRAIN.

  • Pre-defined picture sets
  • Upload your own picture sets into the Paradigm Editor
  • Intuitive user interface
  • Suitable for neuromarketing applications and market research

CALIBRATION & TESTING

To calibrate the Unicorn Blondy Check, some pictures are used as targets (girl) and some pictures are used as non-targets (grey forests) to produce a certain brain response.

Then, the software shows each picture for 100 ms to the user. One minute later, the calibration is complete. If the operation was successful, all targets (girls) are ranking on first positions.

A PERFECT TOOL FOR NEUROMARKETING EXPERIMENTS

Choose a picture set, start the ranking and find out the most important pictures according to your brain responses. The Unicorn Blondy Check is calibrated on every user and quantifies the accuracy of the ranking.

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The developers team of g.tec neurotechnology created a picture set with photos from close family members, men, women, landscapes and illustrations.

Funnily enough, the blond women always seemed to be ranked prior family members and even before girlfriends. Sometimes the mum’s scored higher than the girlfriends.

WHY IS IT CALLED “BLONDY CHECK”?

I make digital arts in combination with light and audio animation. Since I want to develop all my tools from scratch on my own, Unicorn Hybrid Black was the perfect solution. The brain activity influences my visual arts, every time I start my visualization with the BCI, it looks differently.

Alex Guevara, Visual Artist

The BR41N.IO Hackathon offers a high professional level accompanied with intensive mentoring and support by the team of g.tec neurotechnology. This approach lead to astonishing results and gave the visitors of the Ars Electronica Festival some interesting insights in the many application possibilities of brain-computer interface and neurotechnology.

Gerfried Stocker, Artistic Director Ars Electronica Linz

I chose Unicorn Hybrid Black because it’s simple to use. It doesn’t require much time nor knowledge about how to use it. I think everyone can learn how to use it quickly.

Maša Jazbec, University of Arts in Linz

My EEG project Agent Unicorn would not exist without the Unicorn Brain Interface – two magical forces combined!

Anouk Wipprecht, Fashion-Tech Designer

Our students often request to learn about brain-computer interfaces because its a hot topic these days. So, we use the Unicorn Education Kit to create lab exercises for students in Biomedical Engineering and Smart Home & Assistive Technologies.In one course, we record EEG data and get into it. In another course, we process the EEG data and dive into more technical lessons.

Lukas Traxler, Professor at the University of Applied Sciences, Vienna

Developing a students' creativity is nothing but building the right environment for them. It means having the right equipment with the right expertise in any emerging technology.

Abdelkader N. Belkacem, Ph.D., United Arab Emirates University

We have 4 Unicorn Hybrid Black headsets at University which allow many Professors to create lab exercises in small groups. They record EEG data in the course “Signal Acquisition” and analyse the signals in the course “Processing of Biosignals”. This interdisciplinary approach is important to us.

Lukas Traxler, University of Applied Sciences, Vienna

With the current pandemic, we needed a new approach to remotely train our graduate students on EEG data collection and analysis. With the Unicorn Education Kit, we will be able to let the students bring the EEG headset home, practice with them and thus make sure they are prepared to run their research project at the Tech3lab once we can resume the operation. In other words, the Unicorn Education Kit helps us to reduce the impact of the pandemic on our training and scientific program.

‪Pierre-Majorique Léger, Ph.D., Co-director Tech3Lab at HEC Montréal

I have known g.tec medical engineering for many years and I am used to their top-quality devices. I needed an affordable, small BCI headset that delivers good EEG data quality. So, I chose Unicorn Hybrid Black for our company. We use it for developing and testing VR games. It’s extremely easy to use and I can demonstrate EEG in a short time.

Robert Leeb, Mindmaze

The BR41N.IO Hackathons are great because they bring people together with such diverse backgrounds that would not otherwise have met and interacted. This cross fertilization of ideas and backgrounds is paramount to generating out-of-the-box ideas, especially for an area that is so interdisciplinary as Brain-Computer Interfaces.

Tiago Falk, Institut National de la Recherche Scientifique, Canada

UNICORN BLONDY CHECK VIDEO TUTORIAL

Check out this video tutorial and learn how easy it is to create and process your neuromarketing experiment.

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Wearable EEG Headset

UNICORN HYBRID BLACK

The Unicorn Hybrid Black is a high-quality wireless EEG-headset for brain-computer interface (BCI) applications to perfectly acquire brain waves.

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Neuromarketing Software

UNICORN BLONDY CHECK

The Unicorn Blondy Check is a Neuromarketing software to rank pictures according to the importance of a subject's brain.

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